Each month, you will attend a one-day workshop plus a fortnightly Webinar.
The Business for Growth Programme is a twelve-month business growth programme designed to help stimulate business growth. The objective being to help delegates to implement proven sales and marketing systems to increase lead generation and conversion.
The programme will help you get rid of what’s not working and increase the performance of what is. We help you develop a dynamic programme and plan.
Whether you have a start-up or established business, you will benefit from this programme. The Programme is run by experts who have helped and worked with thousands of businesses in various industries for many years helping them grow.
Arthur Hamilton Accountancy pulls together the best and latest ideas from thought leaders and trainers around the world. In this Masterclass, you will learn the key elements to successful business growth and by the time you finish the programme, you will have grown your business by 30% to 100%.
Business for Growth
[accordions] [accordion title=”Month 1 – Strategic Marketing” visible=”yes”]
Month one is all about set up! As the old saying goes, “If you fail to plan, then you plan to fail”. This month, we will be:
- Agreeing on your business goals;
- Confirming your marketing targets;
- Defining who your ideal customer is;
- Agreeing on what pains your potential customers have;
- Considering the best way to reach your potential customers and agree on a plan;
- Confirming what your marketing budget is in terms of time and money;
- Analysing your current sales and set up your sales projections;
- Agreeing on how you are going to measure your marketing; and
- Producing a plan for innovation, quantification and orchestration of your business.
[/accordion] [accordion title=”Month 2 – Driving traffic to your Website”]
We all have blind spots. How do you ensure that your business is found online? How do you ensure that you are ahead of the curve online? This month, we will be:
- Discussing how to grow your database through your website;
- Explaining how to grow your business by 10% to 25% from email marketing;
- Helping you set up your online marketing systems;
- Discussing which software to use to increase and automate your results, and to reduce your investment in time;
- Teaching you how to use LinkedIn, Google, Facebook and Twitter PPC advertising to drive highly targeted traffic to your website;
- Showing you how to use re-targeting to advertise to people who are already looking at your company online;
- Maximising the results from your database;
- Clarifying how to market your events, or find events you might like to attend or speak at;
- Helping you use using reports, articles and e-books; and
- Showing you how to convert more visitors into enquirers.
[/accordion] [accordion title=”Month 3 – Creating a Crowd”]
In month three, we are going to focus on growing your marketing world. These people include those who visit your website, are on your email or direct mail lists, and the people you are connected to on Twitter, Facebook and LinkedIn. In other words, you are going to significantly grow the number of people and businesses that you want to be part of your crowd. This month, we will be:
- Helping you get your current crowd numbers together;
- Setting a target for growth;
- Growing your email database;
- Getting more people to your website;
- Increasing your social media contacts;
- Improving your networking skills and system; and
- Learning how to create an abundance of referrals.
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[accordion title=”Month 4 – Capturing Leads From Your Crowd”]
Month four is all about becoming more effective at capturing more leads from your crowd. In other words, getting people to know you, like you, and then trust you! This month, we will be:
- Understanding your current lead capture rates;
- Agreeing on a target for lead capture;
- Confirming your multiple streams of income;
- Using the WOO system to grow your business;
- Improving the profitability of your current income streams;
- Developing new income streams; and
- Increasing your website’s conversion rates.
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[accordion title=”Month 5 – Converting Your Leads Into Sales”]
In month five, we will be working on how you and your team can improve your conversion rate. Consider this: If your current conversion rate is 40%, you convert four out of every ten leads you create into sales. If you manage to increase that by 20% to a six out of ten, then you have just grown your business by 50%. In month five, you are going to learn how to do just that. This month, we will be:
- Understanding your current conversion rates;
- Working out your potential;
- Agreeing on when to follow up;
- Creating an in-bound marketing system;
- Agreeing on how often you are going to follow up;
- Planning what to say and testing different scripts/systems;
- Developing a script;
- Developing a referral script; and
- Improving the performance of your current sales system.
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[accordion title=”Month 6 – Creating On-going Streams of Income”]
We are now on month six! By now, you will have a plan for your marketing. You will be focusing on building your database of customers, prospects and suspects. You will have massively improved your marketing effectiveness and you will be creating leads using different streams of income, including many Marketing Without Money strategies. You will also have started improving your conversion rates and now, you are going to focus on getting more people to come back to you more easily, more often. This month, we will be:
- Working out your current conversion rates;
- Working out your potential;
- Agreeing on what you are going to do to keep people buying from you again and again;
- Working out a plan to set-up, or increase memberships and loyalty;
- Creating raving fans;
- Using Influence – The Science of Persuasion;
- Developing system;
- Improving the performance of your client retention system;
- Using the windows of opportunity system to grow your business; and
- Up selling, cross selling and bundling!
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[accordion title=”Month 7 – Social Media Mastery”]
In month seven, you are going to learn how to master social media. You will learn how to create leads from it on a daily basis and how to create a buzz about you and your business. You will also learn how to drive a volume of traffic to your website for free. This month, we will be:
- Looking at your current social media contacts;
- Working out your potential;
- Agreeing on a plan for communication on social media;
- Linking your social media together;
- Developing a referral script; and
- Improving the performance of your current social media system.
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[accordion title=”Month 8 – Referral Marketing, Networking and JV Relationships”]
Referral Marketing, or word of mouth is one of the most powerful forms of marketing. Let’s just imagine! You have 100 clients. You ask each of them for a referral four times per year. This results in one referral from each client per year and because of the quality of referrals, you convert 50% of those 100 referrals into business. What have you just done? You have just grown your business by 50% without spending a penny on marketing. It is worth joining the Marketing Masterclass Group to learn this system, as well as the other great ideas that you are going to understand (and you may do better than this). This month, we will be:
- Looking at your current conversion rates;
- Working out your potential;
- Creating more raving fans;
- Developing multiple streams of referrals;
- Learning the truth behind the saying, “Ask and you shall receive”;
- Agreeing on how often you should ask;
- Learning what to say;
- Developing scripts; and
- Learning how you can improve the performance of your current referral system.
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[accordion title=”Month 9 – Video Development”]
There are so many reasons why you need to know how to use videos in your marketing. These include SEO, lead conversion, Google ratings, social media sharing, driving traffic to your website, credibility, perception, and branding, to name just a few. In month nine, you will learn how to develop video content, what software to use, the equipment you’ll need, and how to market your video-based content. You will also learn how to use the second biggest search engine in the world (YouTube) and how to get your videos on the first page of Google. This month, we will be:
- Understanding your current video marketing knowledge and situation;
- Working out your potential;
- Reviewing and agreeing on the equipment you will need;
- Reviewing and agreeing on the software to use;
- Reviewing and agreeing on a plan for the different types of video to use;
- Marketing your videos;
- Setting up or improving your YouTube Video TV Channel;
- Importing your videos on to your website and blog; and
- Marketing your videos on social media.
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[accordion title=”Month 10 – Search Engine Marketing”]
How you market yourself on search engines is critical to the success of your marketing online. Ask yourself this question – Are people looking for you and finding your competitors? In month ten, we are going to focus on getting you on to the first page of Google and then helping you find a ‘niche’ for you to dominate on Google. This month, we will be:
- Producing and reviewing a 30-page report of your website and agreeing on an action plan;
- Learning how to do keyword research and agreeing on which key words to use;
- Understanding how to use your key words;
- Learning about On-page SEO;
- Learning about Off-Page SEO; and
- Understanding Google analytics.
[/accordion]
[accordion title=”Month 11 – PPC, Banner Advertising and Re-Targeting”]
In month eleven, we are going to teach you how to use SEM (Search Engine Marketing). This covers things like PPC Advertising, Banner Advertising and Re-Targeting, and this is at the cutting edge of modern marketing methods and knowledge. During the workshop, we will cover social media advertising, as well as Search Engine Marketing. This month, we will be:
- Understanding your current situation;
- Working out your potential;
- Learning all about Google Adwords;
- Setting up a LinkedIn PPC advertisement campaign;
- Understanding Facebook and Twitter PPC;
- Learning how to advertise on Amazon; and
- Learning how to use YouTube PPC Advertising.
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[accordion title=”Month 12 – Using LinkedIn”]
We are leaving the best, or certainly one of the best, until last. LinkedIn is a fantastic website to grow your business. Delegates should be able to make at least £100,000 of additional income for their businesses over the next twelve months from this day alone. This month, we will be:
- Understanding your current situation;
- Working out your potential;
- Setting up an effective personal and company profile;
- Growing your contacts;
- Getting your message out to thousands through groups;
- Developing relationships;
- Getting recommendations;
- Reviewing your profile views; and
- SEO and creating traffic to your website.
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Join the Programme NOW!
The programme commences in September 2015. This is a twelve-month commitment and you will be asked to sign a contract agreeing to this twelve-month commitment. The reason we are doing this is because business growth is not a one off event but rather, a commitment to take action in order to get results over a twelve-month period. We want you to be part of a team of like minded businesses who are committed to help each other to grow.
Payment Option 1
The cost of the programme is £125 per month + VAT.
Payment Option 2
The second option is to pay up front. The cost of this is only £1,200 + VAT.
Payment Option 3
By choosing option three you get get to attend the programme and work with Steve half a day per month ‘one to one’ on your business. This is a tailor made service, working with Steve. The investment here is £500 + VAT per month.
The Return on your Investment
The ROI (return on investment) from this Programme should be in excess of £100,000 worth of new business won. However, the key is not the workshop, but rather the action you are willing to take, as a result of the workshop.
To book your place, go to register or call 0203 291 1913 NOW!